M1 and M2

M1 and M2

A' Architecture, Building and Structure Design Award

Discover how PRHow helped Babak Eslahjou achieve international recognition and visibility for their innovative architecture design.

At its core, M City is designed to deliver a world class urban experience that prioritizes walkability, livability and a strong public realm. The community is anchored by M1 and M2, two landmark towers that serve as a dramatic eastern gateway to the city center. The towers, intended as the highest part of the whole M City development, will have a unique geometry that redefines Mississauga's skyline and befitting its role as a beacon for the entire area. Its characteristic undulating geometric presence is a series of twisted horizontal bands that form the entire shaft of the tower.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning architecture. M1 and M2 exemplifies the pinnacle of excellence in architecture, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

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