Black Moon

Black Moon

A' Watch Design Award

Discover how PRHow helped Les Ateliers Louis Moinet achieve international recognition and visibility for their innovative watch design.

The main complication featured on the Black Moon is a lunar cycle that makes use of fragments of two lunar meteorites. The new moon is made from the dark hued Dhofar 457 circled in red for greater readability. The full moon is cut from the lighter Gadamis 005 meteorite. The current lunar phase is read at three o'clock, where the index is framed in red. The lunar display is driven by an astronomical moon complication whose key component is a 135 tooth gear that ensures precision. Deviation is one day in 122 years.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning watch. Black Moon exemplifies the pinnacle of excellence in watch, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

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