Colorful Zhangzhou

Colorful Zhangzhou

A' Packaging Design Award

Discover how PRHow helped Yangchao Wu achieve international recognition and visibility for their innovative packaging design.

This design fuses regional cultural DNA into a unified visual language, anchoring the narcissus blossom as its urban emblem. The comprehensive system encompasses a modular identity toolkit, gift packaging, and digital touchpoints, all unified through a culturally resonant red tonal scheme. The gourmet gift collections function as edible ambassadors, merging bold geometric patterns with archival botanical motifs to transform traditional pastry boxes into interactive storytellers of Minnan culinary legacy. This sensory driven approach elevates product unboxing into a multisensory journey.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning packaging. Colorful Zhangzhou exemplifies the pinnacle of excellence in packaging, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning packaging