Redesign of Kurojyoka

Redesign of Kurojyoka

A' Bakeware, Tableware, Drinkware and Cookware Design Award

Discover how PRHow helped Yuki Ijichi achieve international recognition and visibility for their innovative kitchenware design.

This is a redesign of the kurojyoka, a traditional Kagoshima shochu ceramic teapot, to fit modern lifestyles. The traditional Kurojyoka was formed based on the Japanese hearth heating system, and its shape has remained the same despite changing lifestyles. This project is a continuation of Kagoshima's shochu culture and traditional craftsmanship by modifying this aspect and updating the kurojyoka to fit modern lifestyles.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning kitchenware. Redesign of Kurojyoka exemplifies the pinnacle of excellence in kitchenware, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning kitchenware