Source of Subtle Waves

Source of Subtle Waves

A' Packaging Design Award

Discover how PRHow helped Zhang Jie achieve international recognition and visibility for their innovative packaging design.

This Chinese Baijiu packaging embodies the philosophy of harmony between strength and gentleness. Through innovative design, it transforms the traditional rustic image of Jiang flavour Baijiu, offering a new drinking experience. The waterdrop shape of the bottle symbolizes the fusion of grain and water into fine Baijiu, reflecting the arduous brewing process. By integrating traditional Chinese craftsmanship, it combines metal and ceramic, achieving a harmonious balance of strength and gentleness, making it both a vessel for Baijiu and an art collection.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning packaging. Source of Subtle Waves exemplifies the pinnacle of excellence in packaging, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning packaging