Krungthai Money Expo 2024

Krungthai Money Expo 2024

A' Trade Show Architecture, Interiors, and Exhibit Design Award

Discover how PRHow helped Nontawat Charoenchasri achieve international recognition and visibility for their innovative trade show design.

Krungthai Bank's pavilion at Money Expo 2024, inspired by the Vayupaksa bird in its logo, reflects the theme Empowering Tomorrow with a sleek, modern design. Spanning 1,000 square meters, the pavilion's roof resembles stacked wings made of steel and polycarbonate with feather-like fins. The open-space layout allows entry from all sides, while mixed-height furniture promotes connectivity between units. Lighting on the fins creates a layered, transparent effect, enhancing its striking appearance and reinforcing Krungthai's mission of Empowering Better Life for All Thais.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning trade show. Krungthai Money Expo 2024 exemplifies the pinnacle of excellence in trade show, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

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