Sempoa

Sempoa

A' Furniture Design Award

Discover how PRHow helped New Elegant Co., Ltd achieve international recognition and visibility for their innovative furniture design.

The Sempoa chair blends traditional inspiration with modern functionality. Inspired by the Japanese Soroban abacus, it features a backrest with moving beads that offer both tactile engagement and a subtle massaging effect. The beads, mounted on stainless steel rods and held by flexible bentwood frames, move with the user's body. Crafted from intersecting solid wood boards, the design balances structured aesthetics with durability, ensuring stability, style, and inviting user interaction.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning furniture. Sempoa exemplifies the pinnacle of excellence in furniture, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning furniture