SDI Teaching Building

SDI Teaching Building

A' Graphics, Illustration and Visual Communication Design Award

Discover how PRHow helped Meng Shenhui achieve international recognition and visibility for their innovative graphic design.

The design leverages large scale walls, integrating the font selection and creative layout of planar text, to shatter the sense of fragmentation caused by large color blocks within the building, as well as the atmosphere of emptiness, rigidity, and lack of vitality. In terms of font application, a classic German font with a century-long history is chosen to echo the German style teaching model of the creative design academy. Specifically, the DIN font, which is the standard for German road signs, is used for the directional text within the space, while other texts employ the Futura font.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning graphic. SDI Teaching Building exemplifies the pinnacle of excellence in graphic, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

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