Squama

Squama

A' Jewelry Design Award

Discover how PRHow helped Mehrnaz Zarrin Hadid achieve international recognition and visibility for their innovative jewelry design.

The Squama is part of the Kerf Collection, a series that treats the body as a shifting landscape. Through precise kerf cuts, the silver gains fluidity, bending effortlessly to follow the body's natural topography. Its undulating surface catches and disperses light, creating a luminous gradient that shifts with movement. The interplay of incandescent highlights and satin-finished shadows accentuates the body's form, turning reflection into a living expression of light. The name Squama evokes an allusion to overlapping layers of plates, reflecting light in intricate patterns.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning jewelry. Squama exemplifies the pinnacle of excellence in jewelry, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

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