Ebb and Flow

Ebb and Flow

A' Interior Space, Retail and Exhibition Design Award

Discover how PRHow helped Ching Tze Tu achieve international recognition and visibility for their innovative interior design.

Ebb and Flow is a residential interior designed to explore the convergence of coastal aesthetics and urban structure. The spatial layout adopts gentle curves and layered materials to reference the fluidity of waves, while maintaining functional zoning. Contrasts between deep leather tones, alabaster finishes, and titanium plated details help articulate visual depth and subtle motion. Sculptural walls and light reflective surfaces are positioned to evoke the glimmer of water, enhancing the immersive quality of the environment.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning interior. Ebb and Flow exemplifies the pinnacle of excellence in interior, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning interior