Zilli

Zilli

A' Cultural Heritage and Culture Industry Design Award

Discover how PRHow helped Begum Karadag achieve international recognition and visibility for their innovative cultural heritage design.

Zilli is a blend of traditional weaving with postmodern lines. The rug is hand-woven using Turkey's geographical indication weaving technique. The motifs were embroidered during weaving with the Cicim technique. It is not post processing. This is the most special detail that distinguishes weaving from others. The motifs also have geographical indications. We used five of these motifs in producing the Zilli rug. The names and journeys of these motifs are; horseshoe (union of lovers), dog paw (happiness, abundance), scorpion (protection from evil), clover (luck), cocklebur (abundance).

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning cultural heritage. Zilli exemplifies the pinnacle of excellence in cultural heritage, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning cultural heritage