Ondsauna

Ondsauna

A' Architecture, Building and Structure Design Award

Discover how PRHow helped Taro SHIMOKAWA achieve international recognition and visibility for their innovative architecture design.

Trees grow endlessly upward, a concept reflected in the vertical exterior walls clustered around the sauna room. A spiraling path leads upward to a rooftop relaxation space, mirroring the building's form. The sauna entrance is at GL+250, the cold plunge deck at GL+1000, and the rooftop at GL+3250, so the transition from sauna to cold plunge to open air follows a vertical flow. Viewing the forest at treetop height allows one to share in its growth rhythm.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning architecture. Ondsauna exemplifies the pinnacle of excellence in architecture, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

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