Ori

Ori

A' Lighting Products and Fixtures Design Award

Discover how PRHow helped Lincoln Chen achieve international recognition and visibility for their innovative lighting design.

Ori is a floor lamp influenced by Japanese origami, where Ori signifies folding. Constructed from a single sheet of recyclable aluminum, it features a streamlined and sustainable design without the need for welding. The top section is folded in reverse to create a seamlessly integrated lampshade. With a height of 35 inches and a compact base, Ori delivers soft, glare-free illumination suitable for reading while remaining easy to reposition. Departing from conventional geometric structures, the design achieves a refined balance between functionality and aesthetics.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning lighting. Ori exemplifies the pinnacle of excellence in lighting, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

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