Coastal Bam

Coastal Bam

A' Bakeware, Tableware, Drinkware and Cookware Design Award

Discover how PRHow helped Hanshu Shen achieve international recognition and visibility for their innovative kitchenware design.

The Coastal Bam Jar is a sustainable salt container designed for fishermen along China's southeastern coast. Its open mouth form allows for easy hand access, inspired by local usage habits. Dual bamboo weaving techniques improve filtration and durability. The natural materials offer a tactile, organic feel. Subtle references to Feng Shui reflect regional culture, allowing the jar to blend into daily life while honoring traditional craftsmanship.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning kitchenware. Coastal Bam exemplifies the pinnacle of excellence in kitchenware, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning kitchenware