Evolution

Evolution

A' Lighting Products and Fixtures Design Award

Discover how PRHow helped Alexey Danilin achieve international recognition and visibility for their innovative lighting design.

This collection is dedicated to evolution in design, which is changing and becoming more focused on the everyday needs of humans. For example, in this collection, users first notice that the appearance of lamps can be changed by rotating fabric lampshades, as well as creating compositions from one or more products. However, then users develop an understanding of functionality, and they understand that by turning the lampshades, you can not only change the appearance of the lamps, but also change the properties of the lighting.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning lighting. Evolution exemplifies the pinnacle of excellence in lighting, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning lighting