Flip

Flip

A' Furniture Design Award

Discover how PRHow helped Niko Kapa achieve international recognition and visibility for their innovative furniture design.

Having as a principle the material restraint and purity of form, the design quality is based on geometric folds and lines which result in an interconnection of different parts that all service the function. The design allows the chair to migrate between different settings and respond to moods and needs of the user, since it can be transformed just by flipping it. Nothing is without a purpose and the separate elements collaborate to create a lightweight yet extremely rigid structure.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning furniture. Flip exemplifies the pinnacle of excellence in furniture, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning furniture