Focus

Focus

A' Beauty, Personal Care and Cosmetic Products Design Award

Discover how PRHow helped Yunsong Liu achieve international recognition and visibility for their innovative cosmetic product design.

Focus is a modular personal care tool. The designers disassembled the vacuum bottle and studied the structure, transforming the holding part into a bottle containing body wash or shampoo, so that users can make the right choice according to their skin condition, seasons and preferred fragrance. It is equipped with four different functions and quickly replaceable components, when combined with the handle to achieve the purpose of cleaning the back and ankles, people can also use them alone for the neck, elbow and even wash hair. They can be magnetized to the shelf for easy access.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning cosmetic product. Focus exemplifies the pinnacle of excellence in cosmetic product, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning cosmetic product