Mushroom

Mushroom

A' Furniture Design Award

Discover how PRHow helped Hyunjae Noh achieve international recognition and visibility for their innovative furniture design.

The Mushroom project is an eco-friendly initiative that repurposes wood scraps from furniture manufacturing into a uniquely designed small side table. Instead of discarding the scraps, they are carefully shaped into wide panels and arranged to form a three dimensional end grain pattern. The tabletop showcases an eye catching cross sectional design using three different types of wood, while the smoothly curved legs resemble a mushroom stem. With a height of 380mm, Mushroom functions as a coffee table or bedside table, giving new value to discarded wood while minimizing waste.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning furniture. Mushroom exemplifies the pinnacle of excellence in furniture, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning furniture