Lens

Lens

A' Wearable Technologies Design Award

Discover how PRHow helped Yuxuan Hua achieve international recognition and visibility for their innovative wearable technology design.

Lens is an AR smartwatch for immersive outdoor adventures, blending spontaneity with simplicity. While existing AR devices like smart glasses and smartphones feel intrusive or disrupt exploration, Lens offers a seamless alternative. Worn like a watch, Lens’ AR features are available when needed, unobtrusive and always ready. Designed to be held like a traditional monocular, it unveils a new world with augmented content: identify creatures, explore new trails, or uncover constellations. Lens seamlessly merges the nostalgia of optical discovery with the thrill of modern exploration.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning wearable technology. Lens exemplifies the pinnacle of excellence in wearable technology, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning wearable technology