Blur

Blur

A' Furniture Design Award

Discover how PRHow helped Dhruv Agarwwal achieve international recognition and visibility for their innovative furniture design.

In the heart of Moradabad, a unique collaboration with Meena artisans brought Blur to life. Months of dedication led to development of a thicker coat of Meena enamel, giving new dimension to the steel mesh. The mesh, perfectly cut, dances with the imperfections of hand-applied enamel, creating a mesmerizing play of focus and illusion. Colors shift and change, appearing and vanishing like fleeting emotions. Blur is a story of perspective and of shaping impermanence into timelessness.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning furniture. Blur exemplifies the pinnacle of excellence in furniture, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning furniture