Undiscovered Landscapes

Undiscovered Landscapes

A' Fashion, Apparel and Garment Design Award

Discover how PRHow helped Kęstutis Lekeckas achieve international recognition and visibility for their innovative fashion design.

While it is possible to explore almost every corner of the Earth on computer screens, is it possible to rediscover the world? This collection is inspired by receding views of Earth, where buildings, streets, and cars fade, leaving only geometrized contours. Coats made from sewing industry waste, it leads a new sustainable aesthetic. The textures of the fabrics resemble shifting landscapes, like maps seen from above, urging reflection on sustainability and global political tensions. The coat symbolizes warmth, offering refuge against life’s fragility and the uncertainty of changing world.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning fashion. Undiscovered Landscapes exemplifies the pinnacle of excellence in fashion, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

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