Osso

Osso

A' Furniture Design Award

Discover how PRHow helped Wongsun Yoo achieve international recognition and visibility for their innovative furniture design.

The Osso chair captivates one's attention with its striking silhouette. The chair is both Baroque and Minimalist, with its curved beams, bent seats, and a circular backrest layers up to the back like a spine, hence, Osso. Though the joineries seem effortless, the design follows architectural principles for strength and rhythm, reminiscent of traditional Oriental architecture. In collaboration between the young designer with seasoned French cabinetmakers Brimbois, the design is elevated by applying century old techniques and finishes to new contemporary pieces.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning furniture. Osso exemplifies the pinnacle of excellence in furniture, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning furniture