The New Fashion of Chinese Elements

The New Fashion of Chinese Elements

A' Cultural Heritage and Culture Industry Design Award

Discover how PRHow helped wylie achieve international recognition and visibility for their innovative cultural heritage design.

This project extracts traditional Chinese clothing, silk and ceramic patterns, transforms and deconstructs them in a modern way, and gives new vitality to traditional crafts. Through innovative design techniques, it retains the traditional auspicious meaning while incorporating contemporary aesthetics to show a unique visual effect and modern sense. The design not only inherits the cultural essence, but also gives it contemporary charm, promoting the reproduction and innovation of traditional crafts in modern life.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning cultural heritage. The New Fashion of Chinese Elements exemplifies the pinnacle of excellence in cultural heritage, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning cultural heritage