Color Roller

Color Roller

A' Furniture Design Award

Discover how PRHow helped Chuheng He achieve international recognition and visibility for their innovative furniture design.

Color Roller is a furniture set that changes color combinations through rolling. As a construction experiment, it uses basic colors and shapes to reconstruct the space. Three transparent acrylic panels, red, blue, and yellow, intersect and overlap to form a vibrant palette, displaying varied colors under different lighting conditions and perspectives. Minimally and cleverly, Color Roller utilizes the rotatability of shapes to create different structures and forms for each component. Users can freely flip and rearrange the pieces to personalize their space with dynamic color combinations.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning furniture. Color Roller exemplifies the pinnacle of excellence in furniture, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning furniture