Frozen

Frozen

A' Lighting Products and Fixtures Design Award

Discover how PRHow helped Alexey Danilin achieve international recognition and visibility for their innovative lighting design.

Combining impressions of the surrounding nature with the traditions of glass production and 3D printing technologies this was the idea of the project. Many people are fascinated by the northern nature, huge forests and winter landscapes. In order for each person to bring an element of this aesthetic at home and the Frozen collection was created. A fragment of the tree was used, which was scanned in 3D, and changed in a special program. This was done so that when creating a glass element, the wood pattern was more pronounced and the glare of light on it looked more interesting.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning lighting. Frozen exemplifies the pinnacle of excellence in lighting, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning lighting