Gordafarid

Gordafarid

A' Fashion, Apparel and Garment Design Award

Discover how PRHow helped Mina Aliyari and Shahin Nayyer achieve international recognition and visibility for their innovative fashion design.

The dress is a bridge between history and modernity, reusing damaged and unusable handicrafts (Iranian carpets) and introducing them into the fashion industry without changing the original structure of the work, as well as the headband, which is a combination of Iranian geometry and modern origami technique. The items have multiple uses: A springy and soft shawl that the user can give different forms to their body, a carpet that can be worn or hung on the wall, or placed on the floor as a work of art.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning fashion. Gordafarid exemplifies the pinnacle of excellence in fashion, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

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