Crochet

Crochet

A' Lighting Products and Fixtures Design Award

Discover how PRHow helped Alexey Danilin achieve international recognition and visibility for their innovative lighting design.

The idea of the collection is to combine the traditions of ancient crafts with modern technology. This floor lamp combines knitting, which is one of the oldest types of arts and crafts, with innovations in light emitting diodes. The metal construction of the lamp resembles the interweaving of spokes during the knitting process, and the luminous flexible cord resembles woolen threads. When designing this collection, special attention was paid to the shape of the luminous cord so that it had the shape of an oval. This approach made it possible to create a floor lamp of a unique shape.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning lighting. Crochet exemplifies the pinnacle of excellence in lighting, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

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