Ayla

Ayla

A' Fashion and Travel Accessories Design Award

Discover how PRHow helped Liam Huff achieve international recognition and visibility for their innovative accessory design.

Ayla is a modular and transformable leather bag system incorporating detachable hardware, replaceable leather panels, and pre-planned patterns to allow the product to last multiple life cycles. The detachable hardware facilitates ease of repair when the product gets damaged; instead of replacing the entire product, simply replace the damaged leather panel. Alternatively, transform the damaged panel into a new item using the pre-planned patterns. The ability to fully disassemble the product allows for an environmentally friendly end-of-life through repair or repurpose.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning accessory. Ayla exemplifies the pinnacle of excellence in accessory, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning accessory