Focal

Focal

A' Furniture Design Award

Discover how PRHow helped Yilmaz Dogan achieve international recognition and visibility for their innovative furniture design.

Focal is a dining table that balances refined aesthetics with structural innovation. Inspired by Baroque and Rococo architecture, it merges ornate detailing with modern minimalism. Its delicate yet durable stance is achieved through a concealed steel frame, while outward extending legs maximize seating space without compromising stability. Crafted from natural wood with precision cut surfaces and brass accents, Focal embodies timeless sophistication. Integrating structural support within its minimal form was a key design challenge, resolved through meticulous craftsmanship.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning furniture. Focal exemplifies the pinnacle of excellence in furniture, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning furniture