Focal

Focal

A' Furniture Design Award

Discover how PRHow helped Yilmaz Dogan achieve international recognition and visibility for their innovative furniture design.

The Focal bookcase combines neoclassical symmetry with Art Deco elegance, featuring metal columns and asymmetrical chamfered shelf edges for a dynamic yet balanced look. Drawing inspiration from architectural rhythm, it merges classic refinement with modern craftsmanship. Precision-cut and hand-finished surfaces ensure a smooth texture, while hidden connection points provide structural integrity, creating the illusion of floating shelves and enhancing the design’s refined aesthetic.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning furniture. Focal exemplifies the pinnacle of excellence in furniture, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning furniture