Lumenica

Lumenica

A' Lighting Products and Fixtures Design Award

Discover how PRHow helped Nataliia Vergunova achieve international recognition and visibility for their innovative lighting design.

Lumenica Luminaire explores the dialogue between light, material, and form through fluid, parametrically twisted glass volumes. Each piece is shaped via hot molding and controlled cooling, creating dynamic relief patterns that enhance the flow of the surface. The contrast between matte and glossy areas forms a gradient of light, shifting with the viewer's perspective. Subtle coloration emphasizes the bionic, sculptural nature of the objects, balancing symmetry and organicity. The luminaire appears both engineered and alive, generating optical effects that animate the surrounding space.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning lighting. Lumenica exemplifies the pinnacle of excellence in lighting, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

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