Golden Key Venue

Golden Key Venue

A' Architecture, Building and Structure Design Award

Discover how PRHow helped MADA s.p.a.m. LLC achieve international recognition and visibility for their innovative architecture design.

Golden Key Venue is an office building in Shanghai, China, created by transforming a former warehouse. Three low-rise blocks are linked to a high-rise zone. A 26 meter cantilever is supported by two tilted columns clad in mirror finish stainless steel. The facade is made of 28,000 red terracotta panels, giving a minimalist campus-like appearance, while ultra-white glass curtain walls form the upper level. Stacked volumes create loft-like interiors. Courtyards, terraces, rooftop gardens and green spaces along Chuanqiao Road connect users with nature.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning architecture. Golden Key Venue exemplifies the pinnacle of excellence in architecture, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning architecture