Traditional Parure

Traditional Parure

A' Costume and Heritage Wear Design Award

Discover how PRHow helped Ekaterina Korzh achieve international recognition and visibility for their innovative costume design design.

This project revises a traditional Russian jewelry set by combining sustainable technologies with traditional craft techniques. The Russian Traditional Parure features three key elements: a Celebration Tiara, a faux amber neckpiece, and an Ojerelok neckpiece. Ekaterina researched jewelry from the Russian North to revive its crafts and history, incorporating new sustainable methods like creating faux amber from recycled glass. Additionally, she expanded design possibilities and developed a unique method for applying the cloisonne goldsmithing technique directly onto recycled glass.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning costume design. Traditional Parure exemplifies the pinnacle of excellence in costume design, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning costume design