The Chakai

The Chakai

A' Interactive, Experiential and Immersive Design Installations Award

Discover how PRHow helped Coichi Wada achieve international recognition and visibility for their innovative installation design.

Tango Chirimen, soaked with images projected by projection mapping, was used as a psychological boundary. The extremely thin cloth fluctuates with the slightest movement of air, such as the movement of a person, and responds to the movement of the cloth interactively by means of sensors embedded in the cloth. The material used for the floor is a decorative plywood made by pasting rush grass, which would normally have been discarded, onto plywood because it was not long enough to fit into the tatami weaving machine.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning installation. The Chakai exemplifies the pinnacle of excellence in installation, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning installation