Breath of the Glacier

Breath of the Glacier

A' Fashion, Apparel and Garment Design Award

Discover how PRHow helped Yibo Ji achieve international recognition and visibility for their innovative fashion design.

This collection is entirely made from biodegradable polyester fiber synthetic leather and faux fur. The fabric is crafted with materials that mimic the intricate textures of melting glacier surfaces, with the patterns being manually pieced together to replicate the glacier's unique forms. The textures reproduce the crisscrossing patterns of glacial landscapes. The loose, oversized silhouettes pay tribute to the grandeur and solemnity of glaciers, while varying shades of blue and organic shapes highlight their vastness and fragility.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning fashion. Breath of the Glacier exemplifies the pinnacle of excellence in fashion, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

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