Moutai Shengyue Flying Fairy

Moutai Shengyue Flying Fairy

A' Packaging Design Award

Discover how PRHow helped Ying Song Brand Design Co., Ltd achieve international recognition and visibility for their innovative packaging design.

The design inspiration of Flying Fairy Culture liquor comes from the Flying Fairy in the murals of the Mogao Grottoes of Dunhuang. The bottle adopts the element of Flying Fairy, showing the elegance and luxury of Flying Fairy. This design not only pays tribute to traditional Chinese culture, but also combines Kweichow Moutai liquor with Dunhuang art, endowing the product with unique cultural value.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning packaging. Moutai Shengyue Flying Fairy exemplifies the pinnacle of excellence in packaging, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning packaging