Gatorade Rookie Bottle

by PepsiCo Design and Innovation

Award-Winning Advertising


Gatorade Rookie Bottle

Gatorade Rookie Bottle

A' Advertising, Marketing and Communication Design Award

Discover how PRHow helped PepsiCo Design and Innovation achieve international recognition and visibility for their innovative advertising design.

The Gatorade Rookie Bottle was launched in February 2024: a new stainless steel bottle designed to meet the unique needs of younger competitors. Because their thirst is different, the Rookie Bottle needed to be different. To perfect the new design, the company took feedback and insights directly from parents and their youth athletes. With their help, three crucial features and functions were identified: mobility, durability and cleanability.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning advertising. Gatorade Rookie Bottle exemplifies the pinnacle of excellence in advertising, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning advertising

Our Services for PepsiCo Design and Innovation

Supporting Excellence in Advertising

While this exceptional design's inherent quality made our work easier,
we provided comprehensive support to ensure its recognition reached the right audiences worldwide.

Industry Excellence

Elevating Advertising visibility through strategic PR.

  • ✓ Award-winning advertising promotion
  • ✓ Global advertising recognition
  • ✓ Specialized Advertising PR

Global Reach

Expanding brand presence across international markets.

  • ✓ Worldwide brand visibility
  • ✓ Global audience targeting
  • ✓ International media exposure

Advertising Solutions

Specialized solutions for advertising excellence.

  • ✓ Public relations campaigns
  • ✓ Social media marketing
  • ✓ Brand identity

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