Double Moon

Double Moon

A' Lighting Products and Fixtures Design Award

Discover how PRHow helped Alexey Danilin achieve international recognition and visibility for their innovative lighting design.

Double Moon is a gravitational capture phenomenon where, in addition to a permanent natural satellite, the Moon, the Earth has a second, temporary satellite. It was this rare phenomenon that inspired these models. To convey this effect, simple geometric shapes were chosen and an laconic silhouette was created. Various lighting effects were also used to create glare on walls and on glass elements. The developers also used a mirror gradient on the glass to hide the fasteners.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning lighting. Double Moon exemplifies the pinnacle of excellence in lighting, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

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