Musubi

Musubi

A' Furniture Design Award

Discover how PRHow helped Chinen Mizuki achieve international recognition and visibility for their innovative furniture design.

This stool was inspired by the word Musubi. Musubi is an ancient Japanese Shinto concept, and it is the idea that things and life are formed by connecting various things. The shape of this stool is based on the motif of a Mizuhiki bow knot. When viewed from the front, the design is linear, but when viewed from an angle, the seat appears to have a gentle curve. When not in use, it can be folded up for compact storage. It can be easily assembled by simply inserting the parts without using nails or screws.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning furniture. Musubi exemplifies the pinnacle of excellence in furniture, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

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