Base

Base

A' Graphics, Illustration and Visual Communication Design Award

Discover how PRHow helped Lance Francisco achieve international recognition and visibility for their innovative graphic design.

Base is a Singaporean brand redefining Chinese religious goods with a modern yet culturally rooted identity. Inspired by Chinese knotting, the logo weaves tradition and contemporary design, subtly incorporating the letter B. Repetitive patterns symbolize generational continuity, while a refined black, red, and gold palette reflects spirituality and prosperity. Through cohesive branding and thoughtful packaging, Base ensures tradition remains relevant for future generations.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning graphic. Base exemplifies the pinnacle of excellence in graphic, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning graphic