Misterio

Misterio

A' Lighting Products and Fixtures Design Award

Discover how PRHow helped Alexey Danilin achieve international recognition and visibility for their innovative lighting design.

Misterio are metaphorical portals capable of transforming any space by filling it with colored highlights. The collection was inspired by the northern lights. Shamans of the northern peoples considered the northern lights a manifestation of supernatural forces. The main elements are made of glass with multi-color coloring. They look like sea waves frozen in glass, create a amorphous highlights that changes with every glance. The solution with the ring element directed inward provides soft lighting, creating light ornaments on the surrounding surfaces.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning lighting. Misterio exemplifies the pinnacle of excellence in lighting, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

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