Hues of the Future

Hues of the Future

A' Photography and Photo Manipulation Design Award

Discover how PRHow helped Sara Gaafar achieve international recognition and visibility for their innovative photography design.

During Cairo Design Week’s second edition, Glc Paints launched Hues of the Future at Ghernata Palace, unveiling its 2024 color trends. Six Egyptian designers envisioned Home 100 years from now, blending nostalgia, nature and human centered design. The exhibition featured four pavilions: Ha-beita, Reserva 77, Brutifully Forward and Casino Central. Each redefining architecture through openness, heritage, and futuristic living.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning photography. Hues of the Future exemplifies the pinnacle of excellence in photography, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning photography