Hello Spring

Hello Spring

A' Movie, Video and Animation Design Award

Discover how PRHow helped Lanhua Ma achieve international recognition and visibility for their innovative movie design.

This comedy bridges generations through universal humor while challenging educational rigidity. The director’s live action and animation hybrid crafts a transcultural visual language, resonating globally through Chinese storytelling. Adapted from a seminal graphic novel, the work embeds sharp sociocultural critique within absurdist comedy, surreal classroom transformations, and allegorical designs dissecting Asian academic pressures. Its brilliance lies in a dual-layer construction: colorful slapstick engages younger audiences while meticulously crafted details encode reform commentary.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning movie. Hello Spring exemplifies the pinnacle of excellence in movie, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning movie