Crackdown

Crackdown

A' Lighting Products and Fixtures Design Award

Discover how PRHow helped Ibrahim Fatih Satilmis achieve international recognition and visibility for their innovative lighting design.

Crackdown is a decorative lighting design inspired by the interaction of light and shadow. It utilizes crackle glass to diffuse light in dynamic patterns, reminiscent of sunlight filtering through fractured surfaces. The brass-plated socket was chosen for its warm hue, enhancing the ambient glow. Influenced by Japandi style, the minimalist form balances simplicity and boldness. Made of high-quality metal with a satin finish, its modular design adapts to different interior settings, serving as both floor and pendant lighting.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning lighting. Crackdown exemplifies the pinnacle of excellence in lighting, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning lighting