Chong

Chong

A' Furniture Design Award

Discover how PRHow helped Sema Design Studio achieve international recognition and visibility for their innovative furniture design.

When stepping into traditional Vietnamese homes or strolling through peaceful village roads, one can easily spot the bamboo chong, a simple yet essential part of daily life. Inspired by this familiar image, Chong Daybed was created as a bridge between past and present, offering a modern, refined version while preserving the spirit of the traditional bamboo chong. Chong Daybed is directly inspired by this image, but it has been upgraded to suit modern needs, while still preserving the familiar simplicity and essence of rural culture.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning furniture. Chong exemplifies the pinnacle of excellence in furniture, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning furniture