Gushu Jinzhu

Gushu Jinzhu

A' Packaging Design Award

Discover how PRHow helped Menghao Zeng achieve international recognition and visibility for their innovative packaging design.

Inspired by ancient wild longan trees, this design blends Eastern heritage with modern sustainability. The Heaven-Earth box showcases gold-foiled tree rings and Loong scale patterns, with engraved Twin Loong motifs. Inside, a vintage craft poster and Song Dynasty teacup pair with 4 reusable acrylic jars. By reimagining heritage elements like Celadon ceramics and Loong symbolism into modular reusable systems, the packaging balances aesthetics with circular design principles.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning packaging. Gushu Jinzhu exemplifies the pinnacle of excellence in packaging, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning packaging