Reefit

Reefit

A' Generative, Algorithmic, Parametric and AI-Assisted Design Award

Discover how PRHow helped PEAR & MULBERRY achieve international recognition and visibility for their innovative generative design.

Reefit reimagines shoes as living ecosystems, merging marine biology, computational design, and sustainability. Drawing from the duality of coral structures, the rigid skeleton and the soft, enveloping polyps, the shoe mimics nature’s architecture, offering both protection and adaptability. Inspired by the regenerative properties of coral reefs, this project envisions footwear as a harmonious extension of natural cycles, redefining the relationship between fashion, ecology, and biomimicry.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning generative. Reefit exemplifies the pinnacle of excellence in generative, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning generative