Through the Looking Prism

Through the Looking Prism

A' Lighting Projects and Light Art Design Award

Discover how PRHow helped Takanao Todo achieve international recognition and visibility for their innovative lighting projects design.

Prism glass wall reflect and refract existing urban panorama of the Chao Phraya River, one of the representative Bangkok's scenery. The structure made with 300 pieces of glass prisms supported by sand blast finish stainless steel offers alternative perspective with its prism light. There is no additional lighting in the structure not only minimizes energy consumption while serves as a critique of light pollution in current urban setting. The installation is a testament to the boundless possibilities of light art installation has been displayed in Asia-wide with its easy assembly system.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning lighting projects. Through the Looking Prism exemplifies the pinnacle of excellence in lighting projects, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning lighting projects