Fine Interlock

Fine Interlock

A' Lighting Products and Fixtures Design Award

Discover how PRHow helped Che-Chia Hsu achieve international recognition and visibility for their innovative lighting design.

Due to technical and machine limitations, the shape of traditional wooden tenons can’t change too much. By combining soft tenon steps with CNC processing methods, the impression of the conventional tenon joint is subverted, and tenon craft has more possibilities in shape and application, genuinely making it come alive. Inspired by experimental modeling, the shape of the dovetail joint and the twisting effect of the work are similar to the helical structure of DNA and thus tried to develop in this direction.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning lighting. Fine Interlock exemplifies the pinnacle of excellence in lighting, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

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