Shanghai Cloud

Shanghai Cloud

A' Architecture, Building and Structure Design Award

Discover how PRHow helped FTA Group achieve international recognition and visibility for their innovative architecture design.

Shanghai Cloud is a digital intelligence center located in the North Shanghai Hi-Tech Park in Shanghai. The complex consists of three towers with a total floor area of 270,000 square meters, and the tallest tower reaches 130 meters. Two towers are linked at the top by an aerial corridor spanning 63 meters. The project grows from the former Pengpu Machine Factory, where the original structure and the red brick facade were repaired and the roofs were replaced with metal and glass. Staggered cube volumes create terraces, sky gardens and outdoor courtyards.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning architecture. Shanghai Cloud exemplifies the pinnacle of excellence in architecture, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

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